Scott Carver

Scott Carver’s identity needed to make the practice’s thinking clear to clients, employees and future colleagues. The brief was to simplify its message and give the organisation a distinctive way to express what it stood for.

The visual language was built around the equals sign, creating a shorthand for connecting ideas through words, numbers, symbols and images. This gave the identity a direct, adaptable form of expression suited to an architecture and design practice.

A predominantly black-and-white palette supported its textual character. Selective colour acted as punctuation, drawing attention to particular ideas and interactions, while an adaptable grid gave different kinds of content a consistent structure.

The system was designed for the architects and designers within the practice to use themselves. It gave them a shared framework for presenting projects, communicating their thinking and maintaining a recognisable voice across the organisation’s work.

The identity remained in use from 2015 until the practice became Studio.SC in 2024.