ID / GD

A selection of brand identity, graphic and motion work created since 2010.

These projects explore how a clear visual idea can give a business or organisation a recognisable presence, then remain useful across the different places people encounter it. The collection brings together complete identities alongside individual communication and motion pieces.

My contributions span concept development, art direction and design, with the scope varying from project to project. Across the work, the aim is to connect a distinctive idea with the practical demands of how it will be used.

Palo Polar wordmark over a skier crossing a snowy landscape.
Geometric lavender emblem on a blue background.
Yellow glass bottle arranged inside a folded paper shape.
Poster combining a glass bottle still life and ornamental typography.
Mercury Wallet blue geometric symbol and white wordmark.
Festival poster with a repeated blue and black geometric pattern.
Ethreon Capital green symbol and white wordmark over a wave pattern.
Festival of Dangerous Ideas lettering across a person's back.
Illustrated festival poster installed at a railway platform.
Four festival posters featuring expressive abstract faces.
Grid of experimental cover artwork and illustrated portraits.
Sydney City Farm green wordmark and nurturing tagline.
Sydney City Farm opening poster featuring carrots wearing glasses.
Four monochrome Autechre Live event posters.
Company Zero wordmark with a circular key-like symbol.
Opre cider and perry bottles held together beside the script logo.
Two Opre advertising posters with fruit illustrations and playful slogans.
Mellos lemonade bottles with botanical labels.
Mellos bottles photographed on a woodland surface.
Ultima Thule Geneve identity over an antique map and coastal landscape.
White distorted lettering over a monochrome street photograph.
Black E symbol with an asterisk on white.
Culinaro cream script wordmark on orange.
Opre perry bottle packaging showing the front and back labels.
Opre Poppy bottle and a close-up of its illustrated green label.
Onion24 white outline wordmark on purple.
Independent Horology identity combining a flag symbol and black typography.