Gyllenhus

Gyllenhus is a Stockholm-based precious-metals trader. The project brought brand identity, product design and customer experience together: how the business presented itself, how people bought precious metals and how the team maintained the marketplace.

Its established customers included older buyers accustomed to the particular conventions of online metals trading. Modernising the platform meant understanding which familiar details helped them feel confident, alongside the areas where navigation, accessibility and purchasing could improve.

The work connected the customer experience with the systems behind it: business and retail purchasing flows, different order paths, product classifications, onboarding and administration. Information was organised to let people work through complex choices without having to understand everything at once.

We also developed a consistent approach to product photography and a repeatable production process, giving the catalogue a visual standard that could accommodate new products.

The identity drew on the heritage of metals trading and local references, including Stockholm Stadshus. Typography, colour, imagery and interface components carried that character across the brand and marketplace.

The result was a coordinated design spanning how Gyllenhus presented itself, how customers bought, and how the business maintained the platform.