In an industry where competition isn’t driven by just price or marketing – but more so by credibility and user experience. The challenge was to create a brand identity and digital platform that felt both grounded and modern.

The design system – spanning typography, color, grid, and product photography – was shaped by the heritage of metals trading and local references like Stockholm Stadshus. We aimed not to follow trends, but to build something longer lasting and adaptable over time, familiar to long-term investors and senior demographics, yet clear and accessible by today’s standards.

Functionality was shaped around how people actually think and act. We focused on scalable architecture, intuitive navigation, layered decision-making for complex classifications, and strong visual contrasts for accessibility. Processes like onboarding, product management, and admin maintenance were designed to feel natural – reducing friction without compromising depth.

The result is a platform that feels trustworthy and straightforward – where each interaction reflects the long-term value Gyllenhus stands for.